Links and Resources : Search Engine Optimisation

We compiled a list of links and resources which we hope you will find useful.

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Many people ask us if we have a "web submission service" like other hosting companies. The simple answer is no, as it's just a good way of charging for a service which achieves very little.

The only increase in traffic you will experience after using a web submission service is spam traffic. The best way to promote your site is to write standard compliant websites with plenty of content and get other highly ranked sites to link to yours. That way the search engines find you and it is often quicker than manual submission. This can be done by "link exchanges." At first it can be hard to get established and `authoratitive` sites to link to yours. The solution is purchase text links from busy established sites. The links below should help you build a more "search engine friendly" site and promote it.

But be careful who you link to and from. Linking from a "link farm" or an adult site will probably do more harm and good. Try and select "quality" sites to link to yours. Install Google Toolbar and check out the Page Rank of sites you would like to have a link on. Look for a PR of 6 or higher. Choice of the anchor link is important which should incorporate your keywords. Don't use your domain or site name unless it includes your "keywords."

A keyword popularity tool is helpful in building up a bank of useful keywords for the trade or service you are engaged in. Don't "spam" your website by throwing in lots of the same keywords. This could earn you a search engine ban. Include keywords into the body of your text in a natural way. Importantly provide good useful content. If you are selling second hand bikes, don't just put up an order form. Include sections on bike maintenance and safety. You could also include a section on your site giving details of great bike rides.

Mambo is a powerful Content Management System which is also on of our "one click to install" scripts. All Weycrest web hosting packages support the popular blogging tools such as Moveable Type. MT has moved away slightly from its open source roots so you might like to take a look at Word Press which is simple to install. We also have a "soft spot" for Drupal which now has some exciting new skins and an ecommerce module. Needless to say a blog is a great way to promote your website and if its active and full of rich exciting content, can drastically improve your search engine ranking.

If you think your website skills are not up to much, free website templates can be found at Open Source Web Design. Many templates are standards compliant and CSS based. You can easily modify them to your own requirements.

Every get bored and dream of having of having a fantastic holiday or driving around in a new car? We do! The following sites have details on hundreds of competitions being run every day. Running competitions is a also a great way to promote your website or service.