The Weycrest Knowledgebase

Registered the co.uk domain for this case study on the 3rd December, then installed the Wordpress Blog into some Weycrest Hosting space. Although Wordpress is Google friendly out of the box, we installed some additional “SEO plugins” and added our customised “ping list.”

I made a few blog posts, which were mainly theme related Youtube video’s with some comments, and added an affiliate widget from Amazon. Then I made a blog post from this blog (which is a “nofollow” link by the way).

By 6th December we were number one for our chosen keyphrase (or keywords). Here is the proof (click the image to enlarge):

Number One on Google

Will my blog stay in that position? Its unlikely unless other sites or bloggers link back to it fairly quickly, or we post some new content. Maybe I could add some killer content, book reviews and create some buzz on the social networking sites?

What is this blog adding to the overall visitor experience that couldn’t be obtained, by the visitor going directly to Amazon? I’m expecting the blog to slip to page two over the coming weeks if its not maintained. Google has picked up on the blogs newness, and will later on evaluate its overall “quality” but there is no doubt Google still appears to like Wordpress Blogs.

Actually I think I could have got the domain indexed and ranked sooner. My normal approach would have been to bookmark the blog at del.icio.us, then use their RSS feed to automatically update this remote blog. However del.icio.us’s blog posting feature doesn’t appear to have worked. No matter. All I did was write a manual blog post instead. At the time of writing, the blog has just one page indexed and has yet to be deep crawled by Googlebot.

The more experienced “pro – bloggers” will realise, the number of competing websites for this niche is very small , perhaps less than 300 worldwide and less than 4 in the UK. However it shows what is possible, with a new domain, bearing in mind, some people still struggle for months to even get their site indexed by Google, let alone ranked on the first page.

Of course whether there is any traffic for this niche term, sufficient for this blog to pay its registration fee’s and web hosting costs is another matter. Then again part of the fun and expertise required for what is loosely labelled as “domaining” “niche” “seo” and “affiliate marketing” is being able to pick low competition “long tail” niches that have sufficient long term traffic earning revenue.

Over the coming weeks and months, we will be revealing to our Weycrest blog hosting customers, how to configure their blogs for maximum results, and giving our recommendations for best plugins and themes.

Paul Lee