Archive for the “Search Engines” Category


Update: 10 July - Just heard from Chris who thanks everyone for the incredible response to Google Nemesis … in his words own words:

I have now decided that “enough is enough” - and so, the price
will definitely increase in the next 24 hours.

No further warning will be given.

Remember, if you fail to take action today, you will be locked out
and forced to pay the higher price every single month if you later
decide to join.
Thanks,

Chris

http://tinyurl.com/6buyqo

http://tinyurl.com/6buyqo

A 25 year-old Maverick Internet Marketer has created new Google
software… which allows him and his fellow ‘partners in crime’ to
quietly earn up to $2,750 per day from Google, right under the noses of the establishment.

Read the rest of this entry »

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Weycrest offering Free Search Engines Listing on all annual Web Hosting Plans. We have a unique approach to getting our customers sites listed in Google fast! This is worth the cost of the hosting alone.

1. We don’t use Search Engine Submission Software such as HyperSubmit

2. We don’t manually submit your web site to the search engines (this can take ages).

3. We only use 100% Whitehat techniques.

The reason being with the above techniques it can still take weeks (or even months?) for Googlebot or any of the major search engine crawlers to show any interest in your site.

From testing literally hundreds of domains and websites, we can guarantee your site will be indexed by Google withing 14 days. (we would advise that in tests we have managed to get sites indexed within several days, with Googlebot crawler activity being observered within a few hours, deep crawling of your web site may take slighly longer).

There are a few conditions to this offer:

1. We will not index, adult, erotic sites as it would be inappropriate on some of the “content networks” that we use.

2. Your site must have some content. We will not index a site consisting of just a holding page or “under construction” page. However a “one page” site is fine, though you increase your chances in the search engines by building a bigger site, with lots of useful written content. So get building!

If you wish to give our helpdesk a list of keyword and tags, to assist your position. These are terms you think people will use to try and find your site in the search engines. This is optional as we will take a best guess if these are not provided (or you don’t know).

To check if your domain is listed in Google, go to Google.com and type in:

site:www.yourdomain.com

(replacing www.yourdomain.com with your real domain name).

If Google shows “Your search - site:www.yourdomain.com - did not match any documents” then it is unlikely your domain is listed by Google.

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Link Building - The Correct Way

The eternal question that has puzzled man for centuries. Sub-domains vs. sub-directories, which are better for building link popularity?

Ok not quite, however do you want the search engines to really fall in LOVE with your website? This is easy. You’ve just got to become the online “authority figure” in your industry!

How do you do that, you may ask? Easy. Just build a large website filled with lots of content-rich pages your potential audience will want to link to from their own websites, blogs, and dont forget the social networking sites such as MySpace and Facebook.

You probably know by now Google and other search engines work. They work like a popularity contest. The more links pointing to your website from complementary websites, the better!

Those links are like votes on “X- Factor” judger. They give the search engines an indication your site is a valuable original resource in your particular field or market, and will help you propel your site to the top of the search engine listings for your particular keywords.

Note the use of the word “original.” We mean new cutting edge information, not just only recycled content scraped from other people’s websites.

Best way to add these content-rich pages to your site?

You have two options which I’m going to tell you about in just a moment…but first, some basic Internet terms (which you might already be familiar with).

  • “URL” stands for “uniform resource locator,” which is just a nerdy way of saying, “web address.” For example, the URL for our main website is http://www.weycrest.co.uk.

(URL is different to domain name as it includes all the other techy stuff such as `http://` and `www`)

Okay, let’s say the URL for your sales site is http://www.yoursite.co.uk. When you add new pages — such as articles — to your website, you can do so in this in two ways:

  • By creating a “sub-domain” URL for it, where the name of the new page comes before your main domain name, such as: http://articles.yoursite.com.
  • You can create a “sub-directory,” where the name of the new page comes AFTER your main domain name for example such as: http://yoursite.co.uk/articles

Now with a sub-domain (the first example) you have the advantage of being able to put one of your top keywords before your domain name, which means you stand a far better chance of getting the search engines to index the page for that keyword.

Assuming you have strategically placed the keyword throughout your site code and content, of course.

For instance if you decide your top keyword or keyphrase is “dried poppies” then you can set up the sub-domain, http://driedpoppies.yoursite.com.

However there is a negative with this approach. Search engines tend to treat subdomains, as being entirely separate web addresses so backlinks to your main web site, won’t count towards them, tending to defeat the object.

However a sub-directory (http://yoursite.co.uk/driedpoppies) is a folder within your main site, and is therefor considered to be part of your main web site. So every link that points to a sub-directory page, count towards your main domain name.

With sub-directories, if you already have a keyword-rich domain name, you can use that keyword in your sub-directory name and in the name of the file itself, for example:

http://www.mykeyworddomainname/mykeywordsdirectory/mykeywordsfile.php

This gives your website a powerful “keyword punch!” and can help you compensate if you’ve not managed to acquire the most Keyword Friendly domain name.

This applies to any blog you start as well. You will get a huge leg up in the search engines if you set up your blog as a directory of your main site. (Such as: http://yoursite.co.uk/yourblog.)

There is one big advantage however of using subdomains, and thats in Pay Per Click (PPC) Marketing on the search engines (such as Adwords). The extra keywords in the URL will be shown in bold face, punching out your advert and getting more attention.

So to conclude:

  • For link-building, use a sub-directory
  • pay-per-click campaigns, use a sub-domain.

But also starting thinking about how you name your website files and think in a keywordy / search engine friendly way rather than randomly.

A page called dried-poppies.html will help give the search engines web spiders more information about what your site is about rather than say page10.html

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Keyword optimization is the first thing you start thinking about when considering traffic from search engines. You don’t? Well, you should.

Many advertisers fail to take advantage of the incredible testing capabilities available through the Internet. This is especially true when it comes to search engine marketing and keyword list
creation in particular.

If you are not regularly identifying, testing, adding to and paring down your keyword list as appropriate, you’re missing out on huge opportunities. What’s even worse, your competitors inevitably go about improving their online advertising campaigns through proper keyword utilization, you and your business fall deeper into the sand of extinction which is hard to get rid of.

To avoid business extinction, you must bring your website to a whole new level of success; you may consider the following in utilizing or manipulating keywords for your online ad campaign:

  • There are a variety of keywords which describes your online
    business, choose the ones which pertain to your business or
    product’s objectives.
  • Gauge the effectiveness of keywords as ad tool. Check keyword
    rankings, PPC (Price Paid per Click) and effectiveness using
    http://www.KeywordSpy.com/.
  • Learn search engine optimization by visiting respected forums
    and discussions groups which tackle keyword utilization. You may
    not get leading edge stuff (that costs money) but you will get a
    tremendous amount of good information. And you’ll also hear both
    sides of a story - pros and cons - from the debates that rage
    within the community.

The use of keywords in your website can make your business prosper. Ignoring them will leave you and your business behind technological advances in the online marketing trend of modern advertising.

Failing to spot which keywords will bring good volume of targeted visitors may definitely have far-reaching effect on your business.

Having learned that lesson, you are on the right way now for costumers to find their goods or services.

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Keyword Research Tool’s are great for optimising your web pages for natural (or organic) search engine placement or for developing your pay per click campaigns on the search engines.

Overture Keyword Assistant

Great for selecting your keywords to optimise both your organic and paid search campaigns.

Google Adwords Keyword Tool

This keyword tool provides a broader range of matching options to expand your keyword lists laterally and also to generate keyword lists based on your site content.

Overture Check

User friendly Overture/Yahoo keyword checker

Weycrest Keyword Checker

Based on the excellent SEO Book Tool, also generates synomyms, suggestions and provides Google Trends and Suggestions. Also might prove quite handy in helping you choose a domain name!

Adwords Traffic Estimator

The Adwords Traffic Estimator will give you estimated numbers of clicks for a particular search term, and the price you would for those clicks using Adwords. (This is also useful for determining the high paying keywords to optimise for if you are building an adsense site).

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I am often asked about “web site submission” software. Its something I’ve considered offering but I just don’t think this is the best way of getting a new web site listed by the search engines. Also I don’t like the idea of offering products I don’t use, and I have only used search engine submission software once, a few years back and was deluged with spam.

Even using web site submission software, getting your site listed is not an instantaneous process. It may take at least 8 weeks for the Googlebot or Yahoo spider to finally visit your site (and even then not deep crawl it).

Quite frankly Search Engines are not that interested in sites *you* have to tell it about, and even when your site is crawled and listed, there is no guarantee of a good search engine position for your given keywords.

If only life were so easy. Submit your site and forget! Unfortuneatly it isn’t that easy and getting your site crawled and listed is only the start of an ongoing process of maintenance and building your “web presense.”

No, Google and the other search engines tend to give a preference to sites *they* discover or happen to stumble upon. Generally speaking this involves building a gradual “web presense” over the years by making your site popular and getting lots of other (hopefully popular) sites to link back to you.

But how to “kick start” this process?
Here is an approach I have used to get “brand new domains” listed in Google within a week, and actually receiving a little search engine traffic. It involves using what some almost consider to be a “Google backdoor” which is to setup a site on Google’s own Blogging Service - blogger.com.
Now you might say, “what has blogging got to do with me?” or “I want to create a website, not a blog!”

I say you should still consider the blogging route, even as a subdomain (ie: myblog.mydomain.com) or a subfolder (ie: www.mydomain.com/blog) which points to your main site. Especially with regard to Personal Web Sites, as a blog is much easier to maintain, than a static conventional web site, requires minimal web design skills, and as you will see, with a blog you stand a far better chance of getting noticed!

Now lets get started:

  1. Register a domain name. If you have not already done so. Do not opt of the whois if its a UK domain.
  2. Register a domain for as long as possible. (though in the case of a UK domain you are currently limited a term of 2 years).
  3. If its the UK market you are aiming for choose a co.uk domain name. This may give you an advantage in google.co.uk search engine placements.
  4. Setup a web hosting account. Once again if you are hoping to get UK search results a UK hosted site might give you an advantage, over sites that purport to originate from the UK but are actually hosted say in the US or Germany. Quick Plug: Weycrest Hosting is UK Based!
  5. Create a free account on blogger.com, used the advanced setup facility so its not actually hosted by blogger.com but on the web hosting space you have just purchased. (You will build your blog on blogger.com and it will then automatically upload your blog to your hosted webspace with Weycrest.Com). The reason I suggest you do it this way, is that your own domain name and webspace gives you some independence and security from blogger.com. Also `mycompanyblog.blogspot.com` does not look terribly professional and you have to attempt differentiate yourself from the loads of “spamblogs” that people create every day. Also by developing and promoting your domain you are creating a brand or intellectual property in that domain name. If you were successful it would not be very easy to sell off “someblogat.blogger.com” as its not your domain name.
  6. Add relevant content to your blogger blog, ideally original content or article announcing your site. I have used in the past substantially re-written ezine articles, relevant to the site I’m developing. So if its about “home improvements” find articles related to that. Perhaps you could take one article and split it into three. Ideally right fresh original material on a subject you are knowledgable about.
  7. Avoid the temptation at this stage to load your blog with adsense advertising and affiliate links (even if your eventual purpose to earn income from advertising).
  8. Publish the blog (usually a couple of articles or posts is sufficient). Ensure blogger pings the relevant blog services (which by default it does).
  9. The above alone will get you into Google blog search and crawled within hours, (try blogsearch.google.com) however the extra thing I do is to link from one of my sites which has a modest Page Rank (and which is broadly related to the content of your website/blog).
  10. An extra twist is to add your new blog/sites rss feed to your Google and Yahoo home pages. Also start adding your site / blog to the various free web directories and social bookmarking sites

if you check out some of the SEO sites there are people (usually based in India) who will manually submit your site to 100 or so directories (or your articles to 100 ezines) and provide an report via excel spreadsheet report) for a modest paypal payment.

However 100 backlinks all at once, may be “too much, too soon” for many search engines and building backlinks at a more steady rate and organic rate would be safer.

The above six steps will get a domain/site indexed by Google in under a week and I’ve actually had search results in under a week (not many though as although the site is indexed you are unlikely to rank well except for a really strange “Niche” phrase).

I always use blogger.com to start as it works better. Once your site is indexed you could move it to Wordpress or of course develop your website it as a more normal website. Indeed Wordpress has an import function that simplifies this.

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